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What are Open Graph Meta Tags?
Open Graph meta tags are snippets of code that enables any URLs to become rich objects in any social media graph. In 2010 facebook introduced Open Graph protocol to have the same functionality as any other objects on Facebook and other social media sites like Twitter, LinkedIn, Pinterest, Slack use the same.
For example, the Open Graph protocol allows you to control which image, title & description should display when sharing urls to any social media. Without open graph, social media platforms Twitter, LinkedIn & Facebook will choose random image, title and description as Open Graph tags. Twitter always uses Twitter cards as meta tags, but when Twitter card tags are missing they will use Open Graph.
Open Graph is a universally accepted protocol, works with any type of website.
Basic Metadata
You can turn your web pages into Open Graph tags/objects, and specify how content will displays when shared on facebook, twitter, linkedin, whatsapp, etc. To do this you need to add basic metadata tags to your web pages.
Open Graph Meta tags are based on initial version of RDFa protocol, which means you need to add additional meta tags in the head section of your webpage. They are the basic "og:" meta property in HTML.
The five basic required properties for every page are:
Lets take an example of the following Open Graph Protocol markup for the movie 'Avengers: Endgame' on IMDB:
<html prefix="og: https://ogp.me/ns#">
<head>
<title> <Avengers: Endgame (2019)> </title>
<meta property="og:title" content="Avengers: Endgame" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="https://www.imdb.com/title/tt4154796/" />
<meta property="og:image" content="https://m.media-amazon.com/images/M/MV5BMTc5MDE2ODcwNV5BMl5BanBnXkFtZTgwMzI2NzQ2NzM@._V1_FMjpg_UX1000_.jpg" />
</head>
</html>
Open Graph Generator is a tool to debug and generate meta tag code for any website. With Meta Tags you can edit and experiment with your content then preview how your webpage will look on Google, Facebook, Twitter and more!
What are Meta Tags?
Meta tags are specific snippets of text and image content that provide a summary for a webpage. Often meta tag data shows up whenever someone shares a link on social media, in messaging, or in your business chat software 🙌.
In addition meta tags can contain information to help search engines and other technical services scan your site to figure out what it’s all about and whether or not it’s legit!
Wait, but why can’t I see meta data? Since the protocol was originally created for machines to examine, it is buried in code at the top of a website, which is exactly why this tool was created! Put any URL in the search box and our site helps you both visualize and edit the meta tag code so you can update it.
<title>Open Graph Generator - Advanced Meta tags generator tool For Preview, Edit and Generate</title>
<meta name="title" content="Open Graph Generator - Advanced Meta tags generator tool For Preview, Edit and Generate">
<meta name="description" content="Generate optimized open graph meta tags for website/blogs using our free Open Graph Generator tool. The Easiest Way to Preview and Generate Open Graph Meta Tags">
Open Graph Generator - Advanced Meta tags generator tool For Preview, Edit and Generate
https://opengraphgenerator.com/
Generate optimized open graph meta tags for website/blogs using our free Open Graph Generator tool. The Easiest Way to Preview and Generate Open Graph Meta TagsWhy Do Meta Tags Matter
How valuable sharing on social media and ranking in Google are for your site determines how significantly you should focus on your meta tags.
Imagine walking into an abandoned store with shelves full of dust and a musty smell in the air 😕. A link to your site on Facebook or LinkedIn is often the very first interaction you have with a visitor and if it looks empty and unmaintained like a barren store, they’ll never even consider clicking the link.
As part of most digital marketing campaigns, teams often create compelling copy and striking images, which conveniently lends itself perfectly to being a part of the meta data of your webpage. Double the value, half the work!
Moreover generating meta data can be an important exercise in developing your concise sales pitch. Google only gives you 60 characters for your title and about 105 characters for your description—the perfect opportunity to tightly refine your value proposition.
Do Meta Tags Help with SEO
The SEO community is definitive on this topic, the most important meta tag for ranking is your title tag. No other meta tags affect SEO rankings but...that's not to say they're unimportant!
- Title - Very Important.
- Description - Less Important.
- Image - Moderately Important.
- Keyword - Negative Importance.
Historically the "keyword" meta tag was a significant part of ranking, since early search engine robots used that value to categorize websites. But in 2009 Google made it official, the keyword meta tag is no longer a part of ranking and would potentially hurt your ranking if it is abused 😱.
Instead modern SEO strategies focus on ranking highly in Google with high quality content and are supplemented with meta tag tweaks.
Once you start ranking it's important that people actually click on your site which is where other parts of meta tag data plays an important role especially the meta image and meta description (read more below).
Title Tag
A title tag is the second most important factor for on-page SEO, only trailing high quality content.
In technical terms it is a very simple html code tag <title>Title</title> which you place at the very top of your webpage. But its simplicity is only hiding the fact that the 50-60 characters that Google gives you will affect your website traffic in several ways.
- Google Search - The main link that people click on.
- Social Sites - The title people see on FB, Linkedin, etc.
- Browser Tab - Subliminal marketing that persists in a tab.
- External Links - Commonly the text other sites use to link to your site.
Tips for an effective title
Consider the trifecta: Brand, marketing, and SEO. Keep the your title around 60 characters and put the keywords you’re focusing on first. Don't go overboard with keywords, at most stick to two. Backlinko does a fantastic job describing how to develop clickable titles in this monster guide to on page SEO.
Places where your title tag shows upMeta Description
Meta descriptions while not useful for SEO reasons are incredibly valuable for engaging users who will click through to your site.
The meta description often serves as a pitch to people who find your website on Google or social media sites. While it's not required and Google can use text from you website instead of what you specifiy in the meta data, it's better to control the description text where you can.
Want to learn more? Moz is the authority in the SEO world and has an actionable guide to writing compelling descriptions.
Meta Image or OG:Image
With the visual nature of the web your Meta Tag Image is the most valuable graphic content you can create to encourage users to click and visit your website.
Most digital marketing and SEO websites ignore the value of graphic content since it requires design skills. But with free tools like Figma and Canva, anyone can create compelling imagery to add to their meta tags.
On sites like Facebook, Twitter, and Linkedin, your meta image is 3x larger than your text content!
Create Meta Tags for SEO and Digital Marketing
As meta tag data can be overwhelming and your time is limited, you should focus on two things: title tag and meta image.
The primary reason for building this tool is that it’s incredible difficult to focus on the main factors that matter for meta tags. Iterating on titles and images (and descriptions) is painful!
OpenGraphGenerator.com was created to make this process enjoyable! Quickly testing different titles and images is a fluid, seamless workflow.
FAQ's
Unleash the Power of Your Social Media with Open Graph Generator
What are Open Graph Meta Tags ?
The Open Graph meta tags are a set of meta tags that you can add to the HTML code of your web pages to provide structured information about your content to social media platforms and other websites. They allow your content to be shared more effectively and to be displayed with more visually appealing formatting, such as a larger preview image or a more engaging headline.
The most important Open Graph meta tags include:
- og:title - the title of the content, which is usually the same as the title of the web page
- og:type - the type of content, such as "article" or "video"
- og:image - the URL of a preview image that represents the content
- og:url - the URL of the web page containing the content
- og:description - a brief description of the content
Including these Open Graph meta tags in your web pages will help ensure that your content is displayed in the best possible way when it is shared on social media and other websites.
They're part of Facebook's Open Graph protocol and are also used by other social media sites, including LinkedIn and Twitter (if Twitter Cards are absent).
What is Open Graph Protocol (OGP)?
Open Graph Protocol (OGP) is a set of meta tags that provide information about a web page to social media platforms and other crawlers. It enables website owners to specify the title, description, and image of a web page, which social media platforms use to create a preview when a link to the website is shared. By utilizing OGP, website owners can ensure that their website is presented in the best possible light, which can help increase visibility and traffic.
How to make an Open Graph tag?
Making an Open Graph (OG) tag is a simple process that involves adding special meta tags to the HTML code of your web page. These meta tags provide information about the content on your web page to social media platforms and search engines.
Here are the steps to make an Open Graph tag:
- Identify the information you want to include in your OG tag. This could include the title, description, URL, and image of your web page, among other information.
- Add the OG tag to the head section of your HTML code. You can do this by inserting the following code into your HTML file:
<meta property="og:type" content="website"/>
<meta property="og:title" content="The title of your web page"/>
<meta property="og:description" content="A brief description of your web page"/>
<meta property="og:url" content="https://www.example.com/your-web-page"/>
<meta property="og:image" content="https://www.example.com/your-web-page/og-image.jpg"/>
<meta property="og:site_name" content="The name of your website"/>